ABOUT ME
Digital marketing has captured my heart since 2021. The dynamic nature of it helps me to achieve an endless learning journey.
Having begun my journey with scriptwriting, SEO writing, copywriting, and social media management, I'm eager to continue exploring diverse avenues within the field to expand my skill set.
With this dedication, I'm ready to contribute effectively to your business growth. Let's bloom together!
formal education
informal education
Universitas Jenderal Achmad Yani
International Relations Department
2017 - 2023
GPA 3.65/4.00
Dibimbing.id
DSF 16 - Digital Marketing
MySkill
Copywriting Short Class
Harisenin.com
Digital Marketing Career Camp
Rakamin Academy
Kickstart Digital Marketing Journey
RevoU
Intro to Digital Marketing Mini Course
MY WORK EXPERIENCES
Tanpa Nama Coffee and Eatery
Feb 2024 - present
Social Media Manager
Freelance
Tanpa Nama Coffee and Eatery
January 2023 - Feb 2024
Copywriter
Freelance
Yourseconddear
August - October 2023
Copywriter
Project-based
Jendela Psikologia
Content Writer
November 2022 - January 2023
Internship
Tanpa nama coffee and eatery
Tanpa Nama Coffee and Eatery focuses on providing a comfortable space for people to work or socialize.
In line with Tanpa Nama's tagline, "Lupa nama ingat rasa," I emphasized the importance of 'experience' to the audience.
Role
Responsible for planning, creating, and distributing content, as well as collaborating with Key Opinion Leaders (KOL).
Tools
FNB
Content Calendar
Editorial Plan
Content Scheduling
KOL Listing
K
o
L
yourseconddear
literature
Yourseconddear is an affordable preloved or secondhand online bookstore. Utilizing Twitter (now: X) and Instagram for marketing, and Shopee as its marketplace.
To achieve Yourseconddear's objectives, I introduced the tagline, "Shop here and be a happy dear!", and "Mindears" as their representative.
Role
Responsible for brainstorming, designing, as well as creating copy for captions and visuals. Additionally, serving as the marketplace admin.
Tools
jendela psikologia
Jendela Psikologia is a media company partnered with Promedia Group, specializing in news, trending issues, and educational content related to mental health and psychology.
Role
Responsible for conducting in-depth research and writing articles. Throughout my internship, I successfully authored over 70 articles, resulting in several headline features.
Tools
health
Have you arrived at a decision?
For any further inquiries, feel free to contact me via:
estherrahayu26@gmail.com
thank you